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Social Media’s Hottest Mess: Alix Earle Takes Over the Internet

Photo courtesy of Google.


Alix Earle posted her first viral Tiktok, a Get Ready With Me (GRWM) in February 2020 while a Freshman at the University of Miami. Since TikTok started to circle the internet, Alix Earle became one of the new “it girls” of social media. Earle’s makeup hacks and authenticity online have kept her relevant, especially her decision in 2022 to be open about her Acne flare-ups (Sports Illustrated)


Recently, the influencer has been taking her fame to higher heights. Earle launched a podcast and is now being seen with “NFL man” ( her boyfriend Braxton Berrios) out in public, this has helped her grow her platform, giving her opportunities that she has never had before 


Since Earle gained popularity, her fans have become obsessed with her, The products she uses are always out of stock and videos praising her lifestyle are constantly reappearing on TikTok. On Aug. 8, “Call Her Daddy” podcast host Alexandra Cooper announced Alix Earle would be creating her podcast on Cooper’s network. Fans were thrilled and waited excitedly for the first episode to arrive. 


Earle’s podcast titled “Hot Mess” premiered Sept. 21. She releases weekly episodes every Thursday. Episodes range from fun stories reminiscing on college days to opening up about mental health struggles. The most popular topic is the supposed mystery man referred to as “NFL man.”Ever since Earle was spotted with “NFL man,” Wide receiver for the Miami Dolphins Braxton Berrios, fans have been engrossed in their relationship. Although everyone knows the two are together, Earle still jokingly calls her boyfriend by the nickname (Deadline). 


Now, it seems that every person online is starting a podcast, all with similar discussion topics. Earle’s podcast stands out due to the vlog-style content. She treats the podcast like any other TikTok she is filming, only with more in-depth conversations. She even recorded an episode of her podcast in Paris, France. “You guys are going to get to know me on a completely different level,” Earle said in the first episode of “Hot Mess.” Earle has opened herself up, giving fans the chance to get to know her beyond her TikToks. She makes it a priority to interact with her fans through the comment section of her posts and has now extended the opportunity to talk to them with the “What Would Alix Do?” section of the episodes. In this segment, Earle answers questions sent in by her followers. The influencer continues to create entertaining videos and attract an even wider audience with the fun topics she comes up with each week (Deadline).

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